TagaBrew Brewery Trail is a fun way to brewery-hop and collect copper memory tags along the way! You get to try all sorts of local brews while adding to a unique collection. It was started in Michigan in 2014 and now has participating breweries in 14 states.
The tags are the main physical takeaway for anyone participating in TagaBrew, so I created a tag icon that would be used throughout the brand design including the logo. The logo currently uses Comic Sans, so a new font was definitely in order. I chose Modula because its varying round and sharp edges complimented the tag icon well. Montserrat was chosen as a supporting, sans serif font.
The tags hang on bead chains that you receive every time you visit a participating brewery. TagaBrew being a “brewery trail”, I abstracted the bead chains as trails that wind throughout the design. The trails can be used to guide the eye visually through a composition or exist as a background element.
The examples here implementing the new brand design include TagaBrew’s website, app, Facebook page, and 100 Club cards distributed to members who’ve visited at least 100 participating breweries. You wouldn’t necessarily know what TagaBrew is if you didn’t already have the app or get referred to it by a friend like I was, so I also created a tag-shaped window decal that breweries can use to promote their tags.
