Moosejaw Mountaineering is the most fun outdoor retailer on the planet. They sell premium brands for many outdoor activities including backpacking, climbing, french kissing, and skiing. They started up in Keego Harbor, Michigan in 1992 and I worked for the company from 2019 to 2022.
A majority of Moosejaw’s business is done online and they’ve made a name for themselves through the use of zany, comedic marketing and design. Much of my work with them was for their website and social media, but I also designed apparel including t-shirts, tanks, sweaters, and onesies!
Other projects that I regularly worked on were the launch of the company’s Bike & Snow shop in Birmingham, Michigan and their Pride Month initiatives. I designed promotional signage for the bike shop as well as their service menus and product tags. For Pride Month, I designed multiple pride merch and a printed mural display at their shop in downtown Detroit.
